Monthly Archives: August 2018

The Process Involved In Optimizing The Website

The main aim of the search engine optimization is that apart from finding the owner’s site and pages the search engine spiders also helps in ranking the page. The page ranking will enable the page to be in the top of the search engine results. Monitoring, timing, continuous testing and maintenance are involved in the process of optimization. The method of optimization is not one time process. The continuous process of optimization can be easily deciphered through LinkHelpers SEO Phoenix.

Steps involved in the process: There are different types of steps involved in the search engine optimization methods. Business Analysis includes keyword nomination,  website analysis and competitive analysis. Initially analysing websites includes keywords, code and visible text. This will enable the owner to know the position of the website on the search engine.  Analysing initial keyword nomination can be done through LinkHelpers SEO Phoenix and it includes the important words list related to targeted search terms of the market segment and customer base. In order to frame the engine positioning plan analysis will be done on content keywords and ranking of competitive websites.

Research and development on keyword:  A list of keywords should be identified apart from nomination and the keywords often used by the users must be added. Comparing competitive websites and correcting the misspelling done by the users will be a great help. The actual position of the website should be analyzed in order to evaluate the future ranking of the website. The assessments can be done by using excel sheet and monitoring the ranking on weekly basis. After gaining comfortness the same can be done on monthly basis. There should be an improvement in the website traffic. The improvement in the website traffic indicates the progress in the keywords. The owner of the website has to determine the goals and objectives well in advance in order to get an idea to function accordingly.  The goals may be increasing website traffic or increasing speed or keyword count.

Effective content and submission: Content must be framed properly.  Keyword titles and page titles must be created. Titles provided for keywords will help to provide direction for keywords and themes for pages. In addition to this, it is always better to develop new sitemaps to enable the search engine to index the website.

Testing: The success rate and effectiveness of the programme implemented can be analyzed through search engine rankings and web traffic and assessment of individual keyword performance. The change in the results must be tested and tracked using a spreadsheet.  Modification and addition of keywords are essential to improve the search engine rankings. Links strategies must be used and the links must be verified to make sure that it is related to the business.